Last Updated: November 29, 2017
This Privacy Policy (“Policy”) describes how Leaf Logistics (“Leaf”, “our”, “we”, “us”,) collects, uses, and discloses information when you use our web and mobile applications, and other online products and services we provide (collectively, the “Services”) or when you otherwise interact with us.
The Policy applies to any users of the Services (collectively “Users” or “Participants,” or individually “you”), including freight shippers, Logistics Service Providers (“LSP”), and carriers. It does not apply to other websites to which we may link.
Our Services connect Participants to match transportation demand with capacity. Participants can submit requests (“Order”) to buy or sell trucking capacity (“Shipment”). The platform identifies buy and sell Orders with matching properties (“Match”), including the origin/destination, equipment type, and accessorials. A buyer can then accept such a Match based on the pricing and other information specified in the matched sell Order, and upon accepting a Match a binding and enforceable contract (“Contract”) is entered between both parties.
Information You Provide to Us
We collect information you provide directly to us. For example, we collect information when you fill out a form, request to become a Participant on the platform, log into your Leaf account, share your Shipment data with us, place an Order on the platform, request customer support, or otherwise communicate with us. This information may include your name, company name, email address, phone number, payment information, shipment information, insurance information, service ratings and reviews, and any other information you choose to provide.
Information We Collect When You Use the Services
Depending on how you use the Services, we may collect information about you in the following general categories:
Transaction Information:
We collect transaction details related to your use of the Services, including the type of Service, the date and time you used the Service, payment amounts, and other related transaction details.
Log Information:
We collect log information about your use of the Services, including the type of browser or app version you use, access times, pages viewed, your IP address, and the page you visited before navigating to our Services.
Device Information:
We collect information about the computer or mobile device you use to access our Services, including the hardware model, operating system and version, device and app identifiers, and mobile network information.
Information Collected by Cookies and Other Tracking Technologies:
We use various technologies to collect information, including cookies and web beacons. Cookies are small data files stored on your hard drive or in device memory that help us improve our Services and your experience, see which areas and features of our Services are popular, and count visits. Web beacons are electronic images that may be used in our Services or emails and help deliver cookies, count visits, and understand usage and campaign effectiveness.
Information We Collect From Other Sources
We may also obtain information from other sources and combine that with information we collect directly. These third parties include, but are not limited to, verification services (for instance, to confirm your insurance or regulatory compliance status), credit bureaus, and publicly available sources. If you choose to link, create, or log in to your Leaf account with a payment provider (e.g., Google Wallet) or social media service (e.g., Facebook), or if you engage with a separate app or website that uses our API (or whose API we use), we may receive information about you or your connections from that site or app, as well as information from connected services you choose to use.
We use the information we collect in order to provide and improve our Services, including to connect Participants, match Orders, facilitate entering and trading contracts, process payments, and provide arbitration services. We use your email and phone number to call you and send you messages about potential and current Shipments, depending on the notification preferences you can set on the platform. We may also use information about you for other purposes, including to:
Sharing of Information
We share information we collect about you as described in this Privacy Policy or at the time of collection or sharing, including sharing with other users of our Services and various third-parties as described below.
Sharing with Other Users of the Services
Depending on how you use our Services, we may share information about you with other users of the Services. For example, when you place an Order on the platform, we share certain order information including the origin and destination, the shipment dates, the equipment type and the requested shipment/pickup dates with other participants.
If you are a carrier, we will share your company name, SCAC code, and certain contact information (including your contact email address and phone number) with those shippers you entered contracts with on the platform.
If you are a shipper, your name or company name and your instructions, address, and contact information will be shared with carriers you entered a contract with.
Certain documents and information that you submit to our Services in connection with a Shipment request, such as feedback, may be shared with other users. If you submit ratings and reviews, this information may be shared with other users of our Services.
Sharing with Third Parties
We may also share information about you with other third parties, such as:
Advertising and Analytics Services Provided by Others
We may also share aggregated or de-identified information, which cannot reasonably be used to identify you.
We may allow others to provide analytics services and serve advertisements on our behalf across the Internet and in applications. These entities may use cookies, web beacons, device identifiers, and other technologies to collect information about your use of the Services and other websites and applications, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in apps, links clicked, and conversion information. This information may be used by Leaf and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Services and other websites, and better understand your online activity. For more information about interest-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes, please visit www.aboutads.info/choices. Your device may also include a feature (“Limit Ad Tracking” on iOS or “Opt Out of Interest-Based Ads” on Android) that allows you to opt out of having certain information collected through apps used for behavioral advertising purposes.
Leaf takes reasonable measures to help protect information about you from loss, theft, misuse and unauthorized access, disclosure, alteration, and destruction.
We may change this Policy from time to time. If we make changes, we will update the date at the top of the policy. In some cases, we may provide you with additional notice (such as adding a statement to our homepage or sending you a notification). Your continued use of the Services after any such change constitutes your consent to the changes. We encourage you to periodically review this Policy for the latest information on our privacy practices.
If you have any questions about this Privacy Policy, please contact us at: support@leaflogistics.com